Author Archive
New golf magazines to the fore
We’re delighted to announce a new partnership between Citrus Media and the Professional Golfers Association of Australia.
PGA Escapes, PGA Gear and PGA Courses will form the new PGA Portfolio – a glossy premium suite of print and digital publications for Australian golfers. Brian Thorburn, Chief Executive Officer of the PGA said the new portfolio follows the success of last year’s Emirates Australian Open Official Program, also produced by Citrus Media.
“Citrus Media has proven experience in producing quality, compelling content across the globe, publishing lifestyle, technology, business and special interest publications. The PGA Portfolio will be at the forefront of our network of communications and we look forward to launching these publications later in the year.”
Jim Flynn, Director at Citrus Media agrees: “The PGA has spearheaded golf throughout the world and, in particular, in Australia for over 100 years. I’m delighted to contribute to the continuing success of the PGA and promote golf in Australia via the PGA Portfolio. These titles will also complement existing traditional golf publications. I believe these print and digital titles will offer something different and quite special to the strong golfing community of over 1.2 million Australians and the extensive distribution will present unique opportunities for commercial partners.”
The PGA Portfolio will enjoy broad distribution through diverse, targeted channels. Each issue will be will be distributed to 2500 PGA Members, selected Pro Shops and golf courses, at PGA tournaments and events and via all good newsagents and Newslink stores nationally. An iPad version of each title will also be produced. Digital versions and supplementary content will also be available at www.pga.org.au
PGA Escapes, PGA Gear and PGA Courses will be launched in time for the 2012 PGA Tour of Australasia summer season.
In addition to the PGA Portfolio, Citrus Media will also continue to publish the Official Tournament Program for the Emirates Australian Open.
Witness the fitness
Editor of Ultimate Cycling Australia, Rowan Dever, raced in the Mersey Valley Tour in Tassie recently, a National Road Series race (the highest domestic standard).
Rowan is part of the John West Cycling team that competes in National Road Series events throughout Australia.
Rowan is no stranger to competing at the sharp end of the sport as he spent most of 2011 racing with a UK team and competed in France, Italy, Scotland, Belgium and Serbia. His highlight was spending a week in the French Alps in the wake of Cadel Evans’ historic Tour de France win. Having editors with a real a passion for the topics they write about is what sets our magazines apart.
inplace to be four times a year
We’re a pretty organised bunch here at Citrus Media, which has been helped no end by the things we’ve learnt by making inplace for Howards Storage World.
Excitingly, inplace magazine has been so well received by customers that Howards has decided to increase its frequency to four times per year.
Group Publications Manager at Howards Storage World, Cathy Player, backed up the increase in publications with some very nice words about the Citrus team: “For custom publications, you can’t go past Citrus Media. Howard’s inplace magazine is innovative and engaging and we very much appreciate the dedication and professionalism of the editorial, advertising and production teams in helping Howards to stay on time and to budget. No task is too difficult, no request any trouble. Citrus really makes it easy!”
Iron filing
A great believer in walking the walk, editor of 220 Triathlon magazine, Anne Guethoff, recently took that to the limit – running the run, swimming the swim and cycling the cycle at Ironman Australia in Port Macquarie. Anne turned in a splendid time of 11 hours 57 minutes before filing her coverage of the event. We think she’s amazing!
For the best in triathlon and Ironman tips and training, look out for 220 Triathlon – in stores now.
Alien adventures
If you want to know anything, absolutely anything, about which apps to download for your Android phone just ask us. We’ve spent the last couple of weeks putting the finishing touches to our second edition of the Australian Android Apps Guide. Inside you’ll find 1,000 apps rated, to sort the wheat from the chaff. Nobody wants chaff.
The process of whittling hundreds of thousands of apps down to the best 1000 may have made our eyes bleed, but the end result is more than worth it!
The big 1-8
We’re thrilled at the fact that Justine Bieber is turning 18 on March 1. Thrilled.
Ok, in truth, a few of us in the Citrus office are feeling a bit old. We’re a sprightly bunch but the fact is, some of us were working as journalists before he was even born. How can time have passed so quickly?
Luckily, we also have our fair share of funky-haired, pierced-face, scruffy-looking young people too. Youth and experience, the perfect mix.
It was a combination that proved perfect when putting together The Superfan’s Guide to Justin Bieber. I think we all came away knowing more about the Canadian crooner than we ever expected.
Going swimmingly
If we had a dollar for every potential triathlete who had told us that the only thing holding them back from competing was the swim, we’d have about 11 bucks. The fact is, the swim scares the jeepers out of people. Running and cycling – while exhausting – are not that scary. Trying to cover a kilometre of ocean while getting kicked in the face by strangers… now that’s terrifying.
However, it need not be that way. We’ve created a special one-off training guide, to go alongside our regular 220 Triathlon series, which has training plans to improve speed, technique tips to increase stamina and advice on foot-to-face avoidance.
It’s well worth seeking out if you’re keen to make a real difference to your triathlon and ironman times.
Going green
We’ve gone green in the latest issue of Ultimate Cycling Australia, with a major feature on Simon Gerrans – one of the stars of GreenEdge, Australia’s World Tour road cycling team. Simon has got the new team off to a flying start, with his win at the Tour Down Under and we hope the success keeps on coming!
