Archive for the ‘Citrus Media news’ Category
220 Triathlon Hits the Web
Over the last couple of weeks we have been hard at work to bring 220 Triathlon to the web. With both print and digital editions of the magazine already in circulation, Citrus Media has now launched an all-new website dedicated to triathletes to accompany our market-leading 220 Triathlon magazine. The launch of the website is part of Citrus Media’s ongoing effort to introduce and supply our readers with new forms of interactive and online community-based media.
triathlon220.com.au is the ultimate resource for all things triathlon, covering everything from training plans, product tests and nutritional advice to event reviews and previews, video blogs and columns from the biggest names in the sport such as reigning ironman world champion Pete Jacobs, Chrissie Wellington and Vicky Holland.
“triathlon220.com.au completes our content offering for the triathlon world,” explains Alex Mead, Group Editor, Citrus Media. “To accompany our print version of 220 Triathlon we also have an excellent digital edition, a thriving Facebook and Twitter community and now a website that is in a one-stop-shop for information on this rapidly growing sport.”
Jim Flynn, Publisher, Citrus Media, adds: “This launch cements our position as the market-leading content provider for triathlon in Australia, and together with our social networking sites, video channel, triathlon guides and 220 Triathlon itself, our offering is completely comprehensive.”
220 Triathlon is the first in a series of new website launches for Citrus Media, triathlon220.com.au will soon be joined by sites covering cycling, photography and travel.
The latest print edition of 220 Triathlon is out on 19 February, available in newsagents and via the Apple store. Citrus Media also recently launched The Beginner’s Guide to Triathlon, which is out now.
Citrus Media Photoshop Extended Giveaway
One of Citrus Media’s publications, Digital Photography Magazine, are giving away a copy of Adobe Photoshop CS5 Extended! You can find the competition on page 88 of the latest issue or, you can simply become a fan of cheap cialis onlinecom/DigitalPhotographyMag”>Digital Photography Magazine’s Facebook page, share this image on your wall and post your favourite digital photograph to our wall! One winner will be chosen by us here at Citrus and the most liked image will receive a mystery prize.
Want to know more about all the incredible things this program can do? Read on, this excerpt from Adobe’s website explains it all.
Official PlayStation Magazine – Australia readership rises 9.2% to 154,000
The Official PlayStation Magazine – Australia has experienced a 9.2% increase in readership from the July 10 – June 11 period, and is now read by 154,000 readers every month, according to Roy Morgan. This is the magazine’s highest readership since September 2006.
Citrus Media’s publishing director, Jim Flynn, said, “It’s a very strong result and reflects the magazine’s continuing role as an essential read for any PlayStation console owner. The team’s success at securing some amazing exclusive covers and the inherent strength of the PlayStation brand give us great confidence for the future as well.”
The magazine’s editor Luke Reilly was equally enthusiastic, saying, “The team is incredibly excited about yet another readership increase. The combination of a great looking magazine with some of the best gaming writers in the country, is clearly resonating with local readers and we couldn’t be happier. The team will be honing the magazine even further in the coming months to ensure it remains a crucial part of any PlayStation gamer’s diet – everything you need to know distilled into one regular, entertaining and informative package.”
This positive news comes in the same week that Game Informer – Official PlayStation Magazine – Australia’s stablemate in the Citrus Media portfolio – saw a 72% year-on-year sales increase in the same period.
Official PlayStation Magazine – Australia’s award-winning team, plus its veteran squad of long-time contributors, is dedicated to providing the best independent PlayStation coverage in the country every month.
Customers can pick up an issue for $14.95 from selected supermarkets, EB Games stores and all good newsagents. Every issue comes complete with a cover disc featuring 90 minutes of essential game videos and locally produced content. Subscriptions can be made through Magshop. To keep up-to-date with all the latest news you can find Official “PlayStation Magazine – Australia” on Facebook.
Game Informer is now Australia’s best-selling technology magazine
Game Informer is now Australia’s best-selling video game and technology magazine. The January-June 2011 ABC audit revealed the magazine is selling an average of 41,324 copies per month, an increase of 72% year-on-year and growth of 42% over the previous six months.
Citrus Media publishing director Jim Flynn is excited by the title’s growth saying, “When we launched the magazine we told our partners and advertisers we were going to hit 40,000 sales within a couple of years. Here we are on issue 20 and I’m ecstatic that we’ve achieved that. Our readers are predominantly 18-35 year old, tech savvy males who are embracing a print magazine. It’s an amazing success story and the plans moving forward are even more ambitious and exciting.”
The magazine’s editor Chris Stead sees the result as a big win for the print medium: “I strongly believe that good, consistent content is enough to not only make print succeed, but thrive in today’s market. It is absolutely possible to deliver an experience to a magazine consumer that they can’t get anywhere else and to surprise them with new and interesting product and analysis from all corners of the gaming world. It’s my goal to continue to amaze our readers with each and every issue and today’s results give me great confidence that Australian and New Zealand gamers are responding. With arguably the biggest Christmas in the video game industry’s history nearing, it’s a great time to be a gamer and a Game Informer reader.”
Game Informer issue 21 goes on sale on August 17, featuring yet another world exclusive game unveiling – Borderlands 2 – plus the best of the rest of the world’s video game news.
Customers can pick up an issue of Game Informer for only $4.95 from all good newsagents, EB Games stores and selected Coles supermarkets. Subscriptions can be made at EB Games stores or online at Magshop. Subscriptions made through EB Games stores come with a free Edge Plus card which offers added value when shopping at EB Games. Early glimpses of upcoming world exclusive covers are available by liking the Facebook group “Game Informer AU”.
Using Google+ for Custom Content Marketing
We’re sure you’ve noticed a few friends on Facebook and twitter ironically declaring their love for the new social network Google+. You may even be on the bandwagon yourself, after receiving an invitation from a friend or elsewhere.
This new social network is still very much undiscovered terrain but companies like Ford and Mashable have jumped on board early and made use of the network. Although Google+ is currently discouraging the use of personal profiles as company pages, they have announced that brand pages will be coming soon.
The impact of this new network is very much yet to be seen and it remains unknown whether it is worth investing time and effort into it for custom content marketing. If, however, it turns out that Google+ has the impact it believes it will, there will be one particular advantage to it in terms of customer content – collaboration.
As far as team collaboration and integration goes, Google+ offers some amazing and free ways for content marketers to collaborate, including:
Google+ Circles - Capture updates and information of a group of collaborators of any size and in any location
Google+ Huddles – Real time chat rooms
Google+ Hangouts – Meet as a group
Google+ Sparks – Keeps you in the know on topics and allows you to share information with team
Google+ Plugin – Plugs into your browser, giving real-time visibility to team communication
Google Search Home Page – Navigation menu with one-click access to almost all the other products on google
Like any new venture, only time will tell just how useful Google+ is, but its invention alone proves how important custom content really is.
Official PlayStation Magazine readership sees impressive 12% YOY increase
Official PlayStation Magazine’s Roy Morgan readership has jumped 12% year-on-year according to official figures released today. An average of 141,000 people read the magazine every month, an increase of over 12% on the previous period. The figure also marks the highest readership number for the magazine in over three years.
Citrus Media’s publishing director, Jim Flynn, said, “A 12% rise in readership is an excellent result and builds on increases we have seen for the past four surveys. We’ve put a lot of effort into the covers and completed a total redesign in the last six months, so it’s great to see such a positive readership increase.”
