Citrus Media leads from the front with the launch of Cyclist

0 CommentsWednesday • March 13, 2013 • by Jim

Citrus Media has launched a unique premium cycling title aimed at Australia’s ever-growing number of road cyclists.

The bi-monthly title is available now on the newsstand and in the Apple store, and also has an accompanying website, cyclist.com.au “There is nothing quite like Cyclist in the Australian market,” explains Alex Mead, Group Editor. “We’ve aimed for the highest quality throughout: from the incredible photography and writing through to the feel of the paper, this is a premium product. “We’ve brought together everything a true road cyclist could want – the ultimate rides, the best bikes and gear and the biggest names in cycling with the likes of Matthew Keenan, Michael Tomalaris and pro cyclist Rowan Dever among the contributors.”

“The sport of cycling is continually evolving and it needs its media to evolve alongside it – that media is Cyclist,” adds Aaron S. Lee, Editor.

“Cycling has never been more popular nor reached a broader audience. Cyclist engages that audience and takes them on the road less travelled to explore all the sights, sounds and tastes that are so uniquely Australian, mixed with a little global favour for seasoning’

“In all my 20 years in media, I have never been more proud of my association to the sport of cycling or my association with Cyclist and its collection of the industry’s finest photographers, storytellers and content.”

As the publisher of 220 Triathlon and also a series of titles for Cricket Australia and PGA of Australia, Citrus Media is fast becoming one of the country’s top providers of sporting content.

Cyclist is available on the newsstand for $15, on the App store for $6.49. A ’2 issues for $10′ launch offer is also available at magshop.com.au/cyclist You can find our website at cyclist.com.au

For more information, please contact Alex Mead on 02 9186 9146 or alex@cyclist.com.au

NEW ISSUE of 220 TRIATHLON OUT NOW

0 CommentsTuesday • February 19, 2013 • by Trent v

The latest issue of 220 Triathlon is out now and packed, as ever, with training tips, nutrition advice, competitions and profiles of the sport’s biggest names.

We’ve got 116 pages of training plans, recipe ideas, gear reviews and, of course, the latest exclusive column from reigning Ironman World Champion Pete Jacobs, who discusses how to fit your training in around your holiday.

Elsewhere, we check in with Team 220 triathletes Joshua Hilliard, Brad Crofts and Chris Spargo to hear about how the first half of their season is going and how they will be sharpening up for the 2013 key race.

We’ve also got a girls’ special, covering the best gear, women specific training and races.

And, as if this isn’t enough, we’re giving away $1,000 worth of triathlon kit from the brilliant 2XU, to enter visit our Facebook page.

Issue 17 of 220 Triathlon is out now, available at newsagents, or in a digital edition on iTunes. Don’t miss out on your next edition, and subscribe now at www.magshop.com.au/220-Triathlon

Game Informer on the up again

0 CommentsFriday • February 15, 2013 • by Trent v

Citrus Media is pleased to announce that the latest ABC audit figures for the July 2012 to December 2012 period show year-on-year growth of 21.70% for Game Informer Magazine. At 54,859 copies sold per month across Australia and New Zealand, Game Informer is now far and away the market leader in technology and gaming. In addition, it’s the third period in succession that Game Informer has been Australia’s fastest growing magazine.

This news was joined by confirmation from Roy Morgan that the magazine’s readership has grown 40% over the last 12 months, to 189,000. This success was honoured by the 2012 Australian Magazine Awards, which presented the Best in Computing & Games category to Game Informer for the second consecutive year.

Jim Flynn, Game Informer’s publisher said, “Congratulations to the team for making Game Informer the fastest growing magazine in the country for the last 18 months. It’s a great achievement and shows that print still has great relevance.”

Editor Chris Stead sees an even bigger 12 months ahead: “As amazing as 2012 was, the industry has been focused on 2013 for some time now. It’s this year that we anticipate seeing the reveals of the new Microsoft and PlayStation consoles, which will join a growing catalogue for the just released Nintendo Wii U and an expansion of the PC model to provide more content to pass onto our readers than in any other time in our industry’s history. Already we have one cover star that will grace these new formats in The Witcher III: Wild Hunt, and we anticipate many more as we break the world’s first information on the next era of gaming.”

Game Informer Australia’s local team of freelancers, led by Chris Stead, make the most of the content that the magazine generates all over the world, but the focus is 100% on Australia. Their mission: “to give Australian gamers the respect they deserve by getting them access to the biggest and best world exclusives first, and to ensure that the local scene gets representation in the world’s number one gaming publication.”

Game Informer’s 39^th issue is on sale on February 20. It features the world exclusive reveal of The Witcher III: Wild Hunt, the first information on Disney Infinity and Star Wars Pinball, as well as a massive feature on blockbuster BioShock Infinite. These join over 25 other games reviewed and previewed, as well as almost 40 pages of industry analysis, news and interviews.

Customers can pick up an issue for only $4.95 from EB Games, all good newsagents and selected Coles supermarkets. Subscriptions can be made through Magshop or EB Games stores. You can get an early glimpse of upcoming covers by liking the Facebook group “Game Informer AU”

Taking a Higher View

0 CommentsThursday • February 7, 2013 • by Trent v

Here at Citrus we have taken to the sky with our latest launch, Higher View. Luxury lovers now have a new one-stop guide to everything lavish in Australia and China with features covering all things luxury – destinations, places to stay, fashion, food, wine, motoring, art and celebrities.

Higher View’s editor Alex Mead, previously at the helm of market-leading UK title, Food and Travel says, “The magazine is unique in the field, we’re the first independent title to specifically target luxury travellers between Australia and China. We’ve also made a point of bringing in some of the world’s best travel photographers and journalists to ensure the highest possible standard of content and that we portray the true beauty of both countries.”

“Higher View has already proven to be a huge success,” explains Citrus Media Publisher, Jim Flynn. “The quality of the product’s design and editorial has attracted advertising from brands

such as Jimmy Choo, Ermenegildo Zegna, Maserati, Bulgari, TAG Heuer and Oroton. The response from readers and the market has also been overwhelmingly positive.”

The first two issues of Higher View carried interviews with the likes of Li Na, Mark Webber, Li Bingbing, Tong Dawei and Adam Liaw; travel features on Melbourne, Sydney, Beijing, Shanghai, Kakadu and the Yangtze River; and also a luxury product section featuring the most sought-after high-end items on the market with articles in both English and Mandarin.

After launching in late 2012, we are now hard at work on the third issue. If you are looking to get your hands on Higher View, it is distributed on the newsstand and in business class on selected flights between Australia and China.

Issue two of Higher View is available now on selected premium-class flights, with issue three due in April, coinciding with the launch of higherview.com.au and an app version.

Gearing up for 2013

0 CommentsFriday • February 1, 2013 • by Trent v

Things are heating up here at Citrus in the New Year. Not only have we had tables, chairs and boxes stacked to the roof during our office renovation, we have also been hard at work launching a raft of new contract and newsstand magazines.

Late last year we were thrilled to team up with Hyundai Motor Company Australia to work on myHyundai magazine and its tablet versions. Mailed directly to Hyundai owners, the magazine is also making tracks at showrooms and newsagencies across the country. Keeping in line with our push into the digital world, myHyundai also launched successfully on tablet devices.

Our success hasn’t only been on the road, in October we took to the sky with the launch of Higher View a luxury travel magazine found in-flight for business class customers on China Eastern flights and in select newsagencies. After successfully wrapping up issue 2, we are now under way putting together issue 3 and a Higher View website. Exciting days ahead.

Back on the pitch, we’ve had an amazing year cementing our relationship with Cricket Australia, working on programs for the Australian tests against South Africa and Sri Lanka, the KFC T20 Big Bash League and the ODI/T20 matches. We have had a great time watching cricket, talking about cricket and maybe even playing cricket in preparation for these programs. We are now looking forward to the start of the new season at the end of the year.

Continuing with the sport theme, we have also been teeing up the program for the Emirates Australian Open golfing tournament alongside the PGA of Australia. This latest program will be right at home among our other PGA magazines, PGA Escapes and PGA Courses. We are also in the process of putting together PGA Gear as well as tablet versions of each title for the new year.

Expanding both our office and our reach, 2013 is looking to be a bountiful year for Citrus as well as our suppliers. Publisher Jim Flynn says, “This is an exciting time for suppliers of content, as these 10 new products show. We love creating content for tablets and websites, but there is still a tactile pleasure in traditional magazines that people really engage with.”

myHyundai Magazine on the iPad

0 CommentsFriday • February 1, 2013 • by Trent v

It’s official; issue 1 of myHyundai magazine is live on tablets. Here at Citrus we have been hard at work tapping and flicking our magazines over to the digital world. Shortly after the release of the first issue, the tablet version went live for all you digital aficionados out there. The print version is sent out to all myHyundai members with some select newsagencies stocking the issue, but if you want to get your hands on the mag in all its interactive, digital glory you are only one click away.

We were extremely revved up to work on such a great issue and are looking forward to bringing you more print and tablet versions in the future. Inside the first issue we took the VelosterSR Turbo on a coffee tour of Melbourne, tried out the i40, met the new Santa Fe SUV, visited New Mexico, went behind the scenes at the formation of Western Sydney’s new A-League club, and caught up with record-breaking hang glider Jonny Durand. And that’s only the beginning; we told you it was a jam-packed first issue. We also had an explosive chat with the guy behind Sydney’s annual New Year’s Eve fireworks, took a closer look at the award-winning Hyundai i-oniq concept car, got a sneak peek at the hybrid Hyundai Sonata and discovered that there’s more to Gangnam than Psy.

Check it out both in print or in the fully interactive tablet version.

New golf magazines to the fore

0 CommentsFriday • June 1, 2012 • by Richard

We’re delighted to announce a new partnership between Citrus Media and the Professional Golfers Association of Australia.

PGA Escapes, PGA Gear and PGA Courses will form the new PGA Portfolio – a glossy premium suite of print and digital publications for Australian golfers. Brian Thorburn, Chief Executive Officer of the PGA said the new portfolio follows the success of last year’s Emirates Australian Open Official Program, also produced by Citrus Media.

“Citrus Media has proven experience in producing quality, compelling content across the globe, publishing lifestyle, technology, business and special interest publications. The PGA Portfolio will be at the forefront of our network of communications and we look forward to launching these publications later in the year.”

Jim Flynn, Director at Citrus Media agrees: “The PGA has spearheaded golf throughout the world and, in particular, in Australia for over 100 years. I’m delighted to contribute to the continuing success of the PGA and promote golf in Australia via the PGA Portfolio. These titles will also complement existing traditional golf publications. I believe these print and digital titles will offer something different and quite special to the strong golfing community of over 1.2 million Australians and the extensive distribution will present unique opportunities for commercial partners.”

The PGA Portfolio will enjoy broad distribution through diverse, targeted channels. Each issue will be will be distributed to 2500 PGA Members, selected Pro Shops and golf courses, at PGA tournaments and events and via all good newsagents and Newslink stores nationally. An iPad version of each title will also be produced. Digital versions and supplementary content will also be available at www.pga.org.au

PGA Escapes, PGA Gear and PGA Courses will be launched in time for the 2012 PGA Tour of Australasia summer season.

In addition to the PGA Portfolio, Citrus Media will also continue to publish the Official Tournament Program for the Emirates Australian Open.

Witness the fitness

0 CommentsFriday • June 1, 2012 • by Richard

Editor of Ultimate Cycling Australia, Rowan Dever, raced in the Mersey Valley Tour in Tassie recently, a National Road Series race (the highest domestic standard).

Rowan is part of the John West Cycling team that competes in National Road Series events throughout Australia.

Rowan is no stranger to competing at the sharp end of the sport as he spent most of 2011 racing with a UK team and competed in France, Italy, Scotland, Belgium and Serbia. His highlight was spending a week in the French Alps in the wake of Cadel Evans’ historic Tour de France win. Having editors with a real a passion for the topics they write about is what sets our magazines apart.

inplace to be four times a year

0 CommentsFriday • June 1, 2012 • by Richard

We’re a pretty organised bunch here at Citrus Media, which has been helped no end by the things we’ve learnt by making inplace for Howards Storage World.

Excitingly, inplace magazine has been so well received by customers that Howards has decided to increase its frequency to four times per year.

Group Publications Manager at Howards Storage World, Cathy Player, backed up the increase in publications with some very nice words about the Citrus team: “For custom publications, you can’t go past Citrus Media. Howard’s inplace magazine is innovative and engaging and we very much appreciate the dedication and professionalism of the editorial, advertising and production teams in helping Howards to stay on time and to budget. No task is too difficult, no request any trouble. Citrus really makes it easy!”