New golf magazines to the fore
We’re delighted to announce a new partnership between Citrus Media and the Professional Golfers Association of Australia.
PGA Escapes, PGA Gear and PGA Courses will form the new PGA Portfolio – a glossy premium suite of print and digital publications for Australian golfers. Brian Thorburn, Chief Executive Officer of the PGA said the new portfolio follows the success of last year’s Emirates Australian Open Official Program, also produced by Citrus Media.
“Citrus Media has proven experience in producing quality, compelling content across the globe, publishing lifestyle, technology, business and special interest publications. The PGA Portfolio will be at the forefront of our network of communications and we look forward to launching these publications later in the year.”
Jim Flynn, Director at Citrus Media agrees: “The PGA has spearheaded golf throughout the world and, in particular, in Australia for over 100 years. I’m delighted to contribute to the continuing success of the PGA and promote golf in Australia via the PGA Portfolio. These titles will also complement existing traditional golf publications. I believe these print and digital titles will offer something different and quite special to the strong golfing community of over 1.2 million Australians and the extensive distribution will present unique opportunities for commercial partners.”
The PGA Portfolio will enjoy broad distribution through diverse, targeted channels. Each issue will be will be distributed to 2500 PGA Members, selected Pro Shops and golf courses, at PGA tournaments and events and via all good newsagents and Newslink stores nationally. An iPad version of each title will also be produced. Digital versions and supplementary content will also be available at www.pga.org.au
PGA Escapes, PGA Gear and PGA Courses will be launched in time for the 2012 PGA Tour of Australasia summer season.
In addition to the PGA Portfolio, Citrus Media will also continue to publish the Official Tournament Program for the Emirates Australian Open.
Leave a Reply
